Zhang Houqi believes that the Internet is disrupting the automotive industry, and automotive products themselves are becoming computers and mobile terminals. E-commerce has promoted the innovation of business models and achieved significant optimization of cost structure. The impact of e-commerce on the future business model is particularly reflected in the circulation, manufacturing integration, technological innovation, and service industries. The impact on the automotive industry will make manufacturers pay more attention to product portfolio data, multi-variety small batches, modular production, This provides an industry-wide supply chain service platform.

The Internet tide has struck, and auto parts e-commerce is nothing new. In fact, before the rise of the Internet + concept, the touchscreen and e-commerce operations of auto parts have been ahead of many other industries. Then, in the situation of "industry is the fire" in various industries, auto distributors are doing well, may wish to follow the reporter to discuss with several senior experts in China.

Automobile distributors are gaining momentum. In the past year, Alibaba and JD.com, two Chinese Internet e-commerce giants, have gone public in the United States, once again setting off a huge boom in Internet e-commerce. At the same time, in the automotive aftermarket, Internet e-commerce and Internet service companies have sprung up one after another, car worry-free, car easy, car ants, car brother, Zhongchi Chefu, Taoqi stalls, cards Latin, Zhuge car repair, car maintenance, Land Rover car maintenance, e-maintenance, i-maintenance, etc. On the two major stages of appearance and financing, you sang me on stage, highlighting the economic features above the cusp.

Taking the recent on-site maintenance service as an example, Carradin, which entered the automotive aftermarket in 2012, miniaturized all tools in 2 years. All its on-site service procedures were standardized and made into books. Maintenance technicians only need 5 minutes. You can tuck all the tools into the trunk of the car. In Carradin's service, the average maintenance time for each car is 45 minutes, plus 30 minutes on the road, an order takes about 75 minutes. For customers, they can enjoy instant service delivered to their homes with their fingers, rather than waiting in a long line while driving to a fixed maintenance shop.

From the dealer to the service provider, the Internet brings people interconnection, that is, information symmetry. Therefore, all business models established in the era of information asymmetry will be tested by the Internet era. Wang Duyang, president of the National Association of Commercial Vehicle Parts Production and Sales, and president of China Auto Parts Sales Co., Ltd. pointed out that information symmetry enables direct information flow from manufacturers to consumers, making product sales vertical development possible, so the service of the automotive aftermarket vertical Is an inevitable trend.

From the perspective of product manufacturing, Wang Duyang believes that information symmetry will enable consumers to learn more about and purchase original accessories and supporting enterprise accessories. The situation of homogeneous accessories and multi-brand proliferation will gradually improve, and the opportunity to survive on asymmetric information With less and less, purchases that rely on relationships and connections will become less and less, product brands will gradually focus, and the second and third categories of brands will gradually withdraw and move towards foundry.

From the perspective of product circulation, Wang Duyang believes that information symmetry will make it more and more difficult for dealers to buy and sell to make a difference. It will also make customer service more and more sink to the end consumers. The market survival environment of dealers in the era of the distribution economy is shaking. The model of storage, transportation and service will gradually rise. Multi-level wholesalers will gradually withdraw from the market. The distribution of a single brand and a single variety will be difficult to sustain. Integrated channels. Service providers will gradually rise, and dealers will surely become authentic service providers.

When the main electricity supplier business with individual needs analyzes the change of China's auto parts distribution business model, Zhang Houqi, former vice president of Lenovo Group and president of Zhongchi Auto Parts E-commerce Company, said that the auto parts distribution went from the distribution stage to the chain stage to the e-commerce stage. The intermediate link between factories and distributors or direct consumers originally required multiple distributors or chain stores. After entering the e-commerce model, only one e-commerce platform is required for the intermediate link. It will reduce the original 25% ~ 40% mark-up rate of the distribution model and 15% ~ 25% mark-up rate of the chain model to 7% ~ 10% mark-up rate of the self-operated e-commerce B2C model. It is a rare market opportunity. Zhang Houqi believes that the Internet is disrupting the automotive industry, and automotive products themselves are becoming computers and mobile terminals. E-commerce has promoted the innovation of business models and achieved significant optimization of cost structure. The impact of e-commerce on the future business model is particularly reflected in the circulation, manufacturing integration, technological innovation, and service industries. The impact on the automotive industry will make manufacturers pay more attention to product portfolio data, multi-variety small batches, modular production, This provides an industry-wide supply chain service platform. End consumers will focus more on standardized product price comparisons to meet individual needs.